Sales Communication Training

Stay sharp at objections, pressure, and difficult buyers

Sotenbori is a rehearsal partner, not a replacement. You do the communicating.

Sales is communication under pressure. Sotenbori's sales personas include volatile directors, skeptical procurement leads, and demanding stakeholders. Rehearse handling resistance before you face it in a real deal.

For sales teams, SDRs, AEs, and sales enablement teams

Sound familiar?

  • Reps freeze or over-discount when a buyer gets hostile
  • Role-playing with a manager is awkward and doesn't scale
  • New reps need more practice before they're in front of real buyers
  • You can't measure communication skill, only outcomes

How Sotenbori helps

  • Personas include volatile decision-makers, skeptical buyers, and demanding stakeholders
  • Practice objection handling, pricing pushback, and multi-stakeholder dynamics
  • Scored on Outcome Reached and Emotional Regulation, the key sales communication dimensions
  • Shareable results let managers see exactly how reps handle pressure
  • Scale practice without consuming manager or peer time

How sessions are scored

Every session is scored across six communication dimensions. You see your score, what you did well, what you missed, and the optimal approach.

Outcome ReachedEmotional RegulationAdaptabilityAuthenticityReading the RoomEmpathy Accuracy

Frequently asked questions

What kinds of sales scenarios can I practice?
Handling price objections, dealing with a hostile or skeptical buyer, multi-stakeholder negotiations, procurement pushback, and closing conversations with a volatile decision-maker.
How is sales communication scored?
Across 6 dimensions, with Outcome Reached and Emotional Regulation most relevant to sales. These measure whether you moved the conversation forward without losing your composure.
Can managers see how their reps score?
Yes. Team plans include a shared dashboard. Managers can see individual scores across sessions and identify who needs coaching on specific dimensions.
Is this useful for new SDRs or experienced AEs?
Both. SDRs build objection-handling fundamentals; AEs sharpen high-stakes negotiation and executive-level communication.
How is this better than manager role-play?
It scales without consuming manager time, provides objective scored feedback, and lets reps practice without the social awkwardness of failing in front of a colleague.

Other use cases